June 25, 2014
LI Wine Council To Launch National Promotion
LONG ISLAND WINE COUNCIL TO LAUNCH NATIONAL PROMOTION
WITH DELTA AIR LINES
Program supported by Market NY GrantDownload PDF to learn more about the details of the 90 Point Wines - 90 Minutes Away Promotion
Riverhead, NY (June 25, 2014) - The Long Island Wine Council has entered into a co-promotional partnership with Delta Air Lines to help drive tourism traffic to Long Island's wine region.
Access East End is part of an important effort to help promote the program to wine lovers around the country. The project is supported by a grant awarded to the Long Island Wine Council by New York State's Empire State Development and the I LOVE NEW YORK Division of Tourism under Governor Andrew Cuomo's Regional Economic Development Council initiative.
Empire State Development President, CEO & Commissioner Kenneth Adams said, "New York State's tourism industry has never been stronger. Thanks to Governor Cuomo's leadership and vision, we are promoting our world-class destinations, from Niagara Falls to Orient Point, more than ever before. Access East End will help promote Long Island as a recognized center for agri-tourism and a premier wine region, bringing visitors to the area and generating new economic opportunities."
Delta Air Lines will be promoting Long Island Wine Country through its official vacations provider, Delta Vacations (www.deltavacations.com
). Delta Vacations, a leading provider of world-class tailored vacation packages, will develop a special landing page on its website and use social media outreach to promote the region to travel professionals and their clients throughout the country. Delta Air Lines, Senior Vice President, Gail Grimmett, said "Long Island has been recognized by both wine and travel media as one of the top regions in the world. Delta is proud to work with one of New York's most prominent agri-tourism destinations on a project that will benefit the local economy."
Participating Long Island wineries will provide customers of Delta Air Lines with free tastings and other special offers upon presentation of a boarding pass dated within seven days of the visit. The Wine Council is currently soliciting additional offers from hotels, B&B's, restaurants and other tourism related businesses to add to the promotion. Long Island Wine Council President Sal Diliberto said, "We are very grateful to Governor Cuomo, the Long Island Regional Council and the Market New York team for providing the funding to undertake this great initiative. We are clearly very excited about the opportunity to work with Delta Air Lines, one of the most important companies in global tourism and travel."
The Wine Council is also seeking to develop a similar nationwide partnership with a major car rental company which will give visitors to Long Island wine country discounts on rentals and other promotional offers.
Executive Director, Long Island Wine Council
Public Relations Manager, Long Island Wine Council
The Long Island Wine Council is an industry association dedicated to achieving recognition for Long Island as a premium wine-producing region. Its role is to provide a coordinated effort for the promotion and development of the region's wine industry. The Council was founded in 1989 and currently has 48 full members.